The Open Media Park project hopes by 2018-2020 to realize in Rome EU leading media/ICT technology park, with 46,021 sq.mts of spaces over 12 hectares of owned stunning landscape in a key location, 150M€ of private investments, and 12 world-class localizing and co-investing media partners. It will revolve around a 8,000 sq.mts. research, acceleration and educational center, Open Media Cluster, centered on next generation open Web standards (Open Web Platform, HTML5, etc.), Crossmedia TV, open innovation, user experience design and state-of-the-art privacy- and security-enhancing technologies, as well as key Lazio Region economic sectors and globally emerging sectors, including secure/private end-to-end ICT solutions, smart cities, e-sustainability, e-government, e-health, with a special emphasis on mobile and TV entertainment, NewTV and cultural edutainment.
By adding 23 cross-media production studios, the Open Media Labs, to the 8 already existing in the adjacent media and business park, it will constitute EU second-largest media production center by number of crossmedia studios, after Pinewood Studios.
The Open Media Cluster, which is already very active today and will shift to full operational mode at the start of Park construction by early 2017, jump starting its 9-19M euros TRUSTLESS Computing R&D and Certification Initiative, together with over 15 Italian, EU and Brazilian partners, in temporary location in central Rome, with tens of partners. the size and the quality of the partner of the Cluster will ensure it will become the leader in Europe for on-site user experience, techno-artistic, artistic and technical competencies in such niche sectors.
The Park will be the largest investment in media production facilities in Italy’s history and will symbolise and catalyse the realisation in Rome and Lazio Region of a world leadership in a media and ICT production niche, that builds upon its historical competencies and leaderships in cinema entertainment, product design and core ICT technical competencies.
It will be managed and implemented with 12 co-investors and localizing partners of the media/audiovisual sector, that have signed extensive MOUs: Kaltura – UCLA School of Cinema, Television and Theatre – Studio 301 – Qantm – SAE Institute – The Net Value – Facoltà’ di Scienza della Comunicazione La Sapienza – Dipartimento di Informatica e Sistemistica La Sapienza – BIC Lazio – Kit Digital. Mind The Bridge, italy primary startup venture, is among the co-promoters.
The Park will be the only media park in Europe, besides UK Media City, to integrate extensive hospitality, commercial, service and entertainment, like with hotels, restaurants, multi-purpose halls, restaurant and wellness; which will provide core financial feasibility to the project by benefiting from a strong external demand, as well as the substantial internal demand generated by the innovation and production activities of the Labs and Cluster.
The Park will constitute a model of ecological sustainability and landscape design and will host 1200 workers and produce over 6000 jobs in the sector throughout the Lazio Region as a consequence of its impact on modernization and competitivity of the all sector. It will increase media freedom, occupation and economic development in Italy, by increasing pluralism and neutrality of the fruition of media over the Internet, as a consequence of its promotion of HTML5 and hybrid native/HTML5 as a main source format for Internet content. The central element will be the emphasis of the Open Media Cluster as the catalyst in Italy of a production ecosystem for entertainment content and technologies based on the open web, which is essential to counter the incipient marginalization of Italian producers, publishers and culture due to the rise of new American and Korean proprietary aggregators and distributors of the digital age with their worldwide content partners.
Park’s clients will also have access to 6-800 sq.mts. of co-working, temp office, production, and meeting facilities in a dedicated hub next to Rome central Railway station. Through our Formello Ultra Wide Band Project, covering over 95% of Formello’s 13000 inhabitants, the city itself will become a testbed for user-innovation innovation processes and field-testing for innovations created in the Park.
The Open Media Park will directly invest more than 60 million Euros in media/audiovisual production and innovation infrastructures, divided into: Open Media Labs, the company that will manage 23 multimedia production studios and related services in more than 27.000 square meters of media production facilities; Open Media Cluster, a non-profit innovation center for the open web that can already count on 4.8 million Euros of already committed initial private funds, is supported by 6 of the 13 media partner of the Park and led by world leaders of the open web sector; the Open Media Hub v.2.0, a 4 times bigger version of the 430 square meters co-working center for the micro-production, media training and innovation that opened in February 2012 in Formello, and has started with some partners (UCLA School of Cinema and Kaltura) to test and validate some business, supply chain and innovation models that will be implemented in the Labs and Cluster v2.0, including: open innovation, open web standards, user-driven innovation, collaborative consumption and peer-2-peer pedagogy.
The Park is close to the Cassia Veientana road and is an extension (here is a video history of the area from 1985 to 2014, which did not account for bureaucratic delay that emerged) of the Formello productive area, with its 400,000 square meters of production and office space, 2000 employees and excellent road access that has already attracted over 30.000 square meters of audio-visual and ICT media production services, including 8 film and television studios.
The architectural and landscape designs of the Park are developed around existing trees – which are all preserved and made available to citizens in a linear, 2 hectares equipped public park with a 1-to-1 ratio between built and green spaces, unlike the 1-to-20 ratio production in the surrounding area; the Park also implements a 100% differentiated waste collection system and requires only 50% of the energy consumed by comparable facilities in the Rome area. The Open Media Cluster will be housed in Zero Impact buildings measuring over 3.000 square meters. Urban and landscape design are directed by Cristina Tullio, President of the Lazio Association of Landscape Architects. The project does not need any exemption from the local zoning laws and landscape plans.
The financial viability of the initiative, from both the industrial and real estate standpoints, is validated not only by analysis made by us and Reag, Ernst & Young, Real Estate Scenari, but also by:
- The Park will be the only media production park in Europe, besides UK Media City, to integrate extensive hospitality, commercial, service and entertainment, like with hotels, restaurants, multi-purpose halls, restaurant and wellness; which will benefit both from a strong external demand, as well as the substantial internal demand generated by the innovation and production activities of the Labs and Cluster.
- 12 partners, of which 9 are private investors or localizers who are first class members of the worldwide audiovisual and multimedia sector and 4 are public organizations, who have already signed co-investment framework agreements through specific “Memorandum of Understanding”
- the fact that the town of Formello is the one with the highest per-capita income in Central and Southern Italy, with a population that saw a 70% increase in the past 10 years and keeps growing, and its neighboring districts have similar characteristics